Lugano: the capital of southern Switzerland

With 150,500 inhabitants in its district

Lugano, a symbol of global financial prestige, immediately evokes the image of a vibrant international business center that has managed to preserve its warm hospitality and the elegance of a human-scale city. Its strategic position, at the crossroads between northern Europe and the Mediterranean, has always made it a high-level economic and commercial reference point. Even today, Lugano is the third largest financial center in Switzerland, hosting over 6,500 banking institutions, financial and fiduciary activities.

Lugano is a city strongly oriented towards the future, home to a renowned university and constantly evolving thanks to important projects involving well-known Ticino architects who in recent years have represented modern architecture at an international level.

In recent times, the city has initiated numerous agreements and diplomatic dialogues, with the aim of promoting future collaborations in cultural, commercial, and international relations. This global openness aligns perfectly with the philosophy of our event, which aims to bring the best of the world’s tourism offerings to Lugano. For all these reasons, Lugano represents the ideal setting to host the Swiss International Holiday Exhibition.

Lugano is a city strongly oriented towards the future, home to a renowned university and constantly evolving thanks to important projects involving well-known Ticino architects who in recent years have represented modern architecture at an international level.

In recent times, the city has initiated numerous agreements and diplomatic dialogues, with the aim of promoting future collaborations in cultural, commercial, and international relations.

This global openness aligns perfectly with the philosophy of our event, which aims to bring the best of the world’s tourism offerings to Lugano. For all these reasons, Lugano represents the ideal setting to host the Swiss International Holiday Exhibition.

Lugano is a city strongly oriented towards the future, home to a renowned university and constantly evolving thanks to important projects involving well-known Ticino architects who in recent years have represented modern architecture at an international level.

In recent times, the city has initiated numerous agreements and diplomatic dialogues, with the aim of promoting future collaborations in cultural, commercial, and international relations.

This global openness aligns perfectly with the philosophy of our event, which aims to bring the best of the world’s tourism offerings to Lugano. For all these reasons, Lugano represents the ideal setting to host the Swiss International Holiday Exhibition.

Lugano Exhibition Center

The Lugano Exhibition Center, with its 12,000 square meters, divided into 7 pavilions, represents the largest exhibition space in Italian-speaking Switzerland. It is strategically located just a few steps from the center, the University, and the Congress Center.

Given its extreme proximity to the historic center of Lugano, all accommodation facilities are easily accessible, as are connections to the airport, train station, and highway.