iViaggiatori visitors: interested and motivated
2 million inhabitants with one of the highest incomes in Europe
For over 40 years, we have been an unmissable event for those who wish to get informed and plan their next vacation.
A strategic and dynamic territory
iViaggiatori is an unmissable annual event for travel enthusiasts from across Switzerland and neighboring Italian regions.
This audience is distinguished by its high income, strong passion for travel, high spending capacity, and a natural predisposition to international contexts.
Within less than an hour from the exhibition center reside over 2 million people, a catchment area that also extends southward, attracting a select and qualified audience. The Insubric area confirms its role as a crossroads of cultural and service exchanges, with Malpensa airport – less than an hour from Lugano and well-connected – serving as the main hub for Swiss-Italian tourists.
A strategic and dynamic territory
iViaggiatori is an unmissable annual event for travel enthusiasts from across Switzerland and neighboring Italian regions.
This audience is distinguished by its high income, strong passion for travel, high spending capacity, and a natural predisposition to international contexts.
Within less than an hour from the exhibition center reside over 2 million people, a catchment area that also extends southward, attracting a select and qualified audience. The Insubric area confirms its role as a crossroads of cultural and service exchanges, with Malpensa airport – less than an hour from Lugano and well-connected – serving as the main hub for Swiss-Italian tourists.
A strategic and dynamic territory
Within less than an hour from the exhibition center reside over 2 million people, a catchment area that also extends southward, attracting a select and qualified audience. The Insubric area confirms its role as a crossroads of cultural and service exchanges, with Malpensa airport – less than an hour from Lugano and well-connected – serving as the main hub for Swiss-Italian tourists.
Our Visitors
Every year, we welcome visitors mainly from Italian-speaking Switzerland and the Lombardy provinces of Varese, Como, Milan, Novara, Verbano-Cusio-Ossola, and Monza Brianza, confirming its importance as a meeting point between Switzerland and Italy.
Swiss travelers benefit from their linguistic proficiency: in addition to the three national languages (German, French, Italian), English is widely known.
A targeted communication campaign across the entire Insubric territory – through billboards, press, web, radio, mailing, and social media campaigns – helps attract a motivated audience eager to discover new destinations and tourist offerings.
All these elements make us a winning and strategic platform, capable of offering an international showcase in one of the richest and most dynamic tourism markets in the world.
