The reference spring event

Where tourism and leisure meet

iViaggiatori is the area dedicated to tourism within the historic spring fair EspoTicino. Born from a solid corporate tradition with over thirty years of experience in organizing tourism fairs, this new proposal brings consolidated expertise to an innovative event aimed at the general public.

A project that represents a step forward in our growth path, increasingly oriented towards meeting the needs of both visitors and industry operators.

With its roots firmly planted in the twenty-year tradition of the Swiss International Holiday Exhibition, iViaggiatori arrives in spring with a renewed format, designed for the consumer audience and with particular attention to local visitors.

Perfect timing: the fair takes place in a strategic period, close to five holiday weekends, spring vacations, and summer holiday planning. It’s the ideal time to reach motivated travelers and stimulate concrete purchasing decisions.

Why is iViaggiatori your unmissable opportunity?

Guaranteed visibility

Thousands of real and motivated visitors

Customers ready to decide

The audience comes to choose their next vacation

Perfect timing

Just before Easter, spring holidays, and summer vacations

This new section is created to offer industry operators an exclusive showcase to present their proposals to a highly qualified audience: over 15,000 visitors, with a tourism spending capacity exceeding 50 million CHF/EUR per year.

Accustomed to discovering new offers during fairs, Swiss visitors are particularly receptive and inclined to immediate purchase of holiday packages and tourism services. Participating in iViaggiatori therefore means positioning yourself in the right place, in front of the ideal audience, at the perfect time.

Focus on wellness destinations

Focus on wellness destinations

Furthermore, iViaggiatori will take place concurrently with Tisana, the most important wellness fair in Italian-speaking Switzerland. This means also reaching a vast audience that is particularly attentive to the world of wellness, spas, and spirituality, increasingly oriented towards travel experiences that combine relaxation, health, and personal growth.
A unique opportunity to offer destinations, wellness stays, holistic retreats, and thermal paths to over 15,000 motivated visitors looking for ideas and inspiration for their next rejuvenating trip.

This new section is created to offer industry operators an exclusive showcase to present their proposals to a highly qualified audience: over 15,000 visitors, with a tourism spending capacity exceeding 50 million CHF/EUR per year.

Accustomed to discovering new offers during fairs, Swiss visitors are particularly receptive and inclined to immediate purchase of holiday packages and tourism services. Participating in iViaggiatori therefore means positioning yourself in the right place, in front of the ideal audience, at the perfect time.

Focus on wellness destinations

Furthermore, iViaggiatori will take place concurrently with Tisana, the most important wellness fair in Italian-speaking Switzerland. This means also reaching a vast audience that is particularly attentive to the world of wellness, spas, and spirituality, increasingly oriented towards travel experiences that combine relaxation, health, and personal growth.
A unique opportunity to offer destinations, wellness stays, holistic retreats, and thermal paths to over 15,000 motivated visitors looking for ideas and inspiration for their next rejuvenating trip.