Food and Wine Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent a food and wine destination, an agritourism, a local producer, a wine consortium, or a tourism board, here you’ll find a real and motivated audience, ready to discover flavors, traditions, and culinary routes.

An exhibition with about 15,000 Swiss visitors, families, couples, food lovers, and curious travelers who want to plan a different holiday, focused on discovering the territory through cuisine, wine, and local culture.

Food and Wine Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent a food and wine destination, an agritourism, a local producer, a wine consortium, or a tourism board, here you’ll find a real and motivated audience, ready to discover flavors, traditions, and culinary routes.

An exhibition with about 15,000 Swiss visitors, families, couples, food lovers, and curious travelers who want to plan a different holiday, focused on discovering the territory through cuisine, wine, and local culture.

Why the iViaggiatori Exhibition is ideal for food and wine destinations

Guaranteed visibility

Thousands of food, wine, and local culture enthusiasts walk through the exhibition halls in search of concrete ideas for their holidays: not virtual contacts, but people ready to get information, compare, and book

Customers ready to decide

Visitors come with the intention of planning real experiences: stays in agritourism, tours in wineries, tasting weekends, itineraries in wine regions.

Perfect timing

The exhibition takes place close to Easter, spring bank holidays, and summer vacations. It’s the ideal period to propose holidays that combine taste, culture, and relaxation.

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors mainly come from Italian-speaking Switzerland, but food lovers and curious travelers from other Swiss regions also arrive, attracted by culinary experiences and gastronomic territories in Italy and abroad.

For your destination, this means presenting yourself to a homogeneous audience with excellent purchasing power, great attention to quality, and a marked sensitivity towards authentic products, local traditions, sustainability, and itineraries linked to good living.

Who exhibits in the Food and Wine Holidays area

  • Agritourism, farmhouses, relais, and accommodation facilities immersed in nature and tradition
  • Wineries, producers of wine, oil, cheese, cured meats, or other typical local products
  • Tour operators, DMCs, and incoming operators specialized in “wine & food” routes
  • Territory consortia, tourism boards, promotion of slow tours, food and wine itineraries, and weekend packages focused on taste

How to best present your food and wine proposal

Highlight what makes your destination irresistible: wineries, gastronomic tours, agritourisms immersed in nature, typical products, itineraries through villages and hills, culinary workshops, and everything that tells your identity.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential Swiss clients interested in food and wine holidays.
  • Opportunity to present live stay packages, tastings, tours, authentic experiences, and typical products.
  • Collection of contacts, quote requests, and bookings.
  • Greater awareness of your destination in the Swiss market.
  • Promotion of experiential packages, gastronomic weekends, early booking, or tailored proposals for food lovers.
  • Direct distribution of catalogs and informational materials to the public.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: