Holidays in Italy

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent an Italian destination, a territorial network, a hotel, a resort, a consortium, an incoming operator or a specialized agency, here you will find an audience ready to choose Italy as their preferred destination.

An exhibition with about 15,000 Swiss visitors, families, couples, cultural travelers, food lovers and sea enthusiasts — they see Italy as a nearby destination, reliable and rich in experiences to be lived in every season.

Holidays in Italy

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent an Italian destination, a territorial network, a hotel, a resort, a consortium, an incoming operator or a specialized agency, here you will find an audience ready to choose Italy as their preferred destination.

An exhibition with about 15,000 Swiss visitors, families, couples, cultural travelers, food lovers and sea enthusiasts — they see Italy as a nearby destination, reliable and rich in experiences to be lived in every season.

Why the iViaggiatori Exhibition is ideal for holidays in Italy

Guaranteed visibility

The public comes to the fair with the intention of planning concrete holidays: Italy is among the most loved destinations by the Swiss public, who at the fair look for new ideas, regions to discover and curated proposals

Customers ready to decide

The Swiss public visiting iViaggiatori comes to choose their next holiday. Those who come to the fair do so to plan real trips: long weekends, summer seaside, art cities, cultural tours, wellness stays, food and wine routes

Perfect timing

The exhibition takes place close to Easter, spring bank holidays and summer holidays: the phase of greatest interest towards Italy and its wonders

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors mainly come from Italian-speaking Switzerland, but visitors from other Swiss regions also participate, attracted by the proximity, variety and richness of the Italian offer.

For your destination, this means speaking to a homogeneous audience, with good spending capacity, looking for quality, authenticity, comfort and an experience that combines discovery and relaxation.

Who exhibits in the Holidays in Italy area

  • Regions, tourism boards, DMOs and territorial consortia
  • Hotels, resorts, B&Bs, villages, farmhouses and residences
  • Art cities, villages, seaside, mountain and lake resorts
  • Tour operators and DMCs dedicated to incoming tourism in Italy
  • Experiences: food and wine, wellness, outdoor, culture, events

How to best present your destination in Italy

Highlight what makes your territory unique: sea and beaches, villages and traditions, cultural routes, art cities, nature and outdoor activities, thermal spas, food and wine, events, quality hospitality and everything that tells the essence of your corner of Italy.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential guests interested in nearby Italy.
  • Opportunity to showcase your destination live: sea, culture, nature, lifestyle, thematic itineraries.
  • Collection of contacts, quote requests, and bookings.
  • Strong visibility in a market that gladly returns to Italy and seeks clear and curated proposals.
  • Promotion of family packages, long stays, early booking and weekend offers.
  • Direct distribution of catalogs and informational materials to the public.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: