Holidays & Leisure

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Fair is the spring consumer fair dedicated to Swiss travelers who wish to experience holidays focused on relaxation, hobbies, and recreational experiences. If you represent a destination, cultural center, tourism board, or facilities offering various activities and entertainment, here you will find a real and motivated audience, ready to discover diverse and stimulating leisure proposals.

With approximately 15,000 Swiss visitors — adults, couples, and small groups interested in leisure experiences and recreational activities — the fair is the reference point for those who want to plan holidays with moments of leisure and entertainment.

Holidays & Leisure

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Fair is the spring consumer fair dedicated to Swiss travelers who wish to experience holidays focused on relaxation, hobbies, and recreational experiences. If you represent a destination, cultural center, tourism board, or facilities offering various activities and entertainment, here you will find a real and motivated audience, ready to discover diverse and stimulating leisure proposals.

With approximately 15,000 Swiss visitors — adults, couples, and small groups interested in leisure experiences and recreational activities — the fair is the reference point for those who want to plan holidays with moments of leisure and entertainment.

Why the iViaggiatori Fair is ideal for Leisure proposals

Guaranteed visibility

The audience comes to the fair looking for concrete proposals to experience: workshops, courses, cultural events, light sports activities, creative or artisanal experiences.

Customers ready to decide

The Swiss audience visiting iViaggiatori comes to choose their next activity. Those who come to the fair do so to book organized, safe, and engaging proposals, to experience memorable leisure experiences.

Perfect timing

The fair takes place close to Easter and spring holidays: the ideal period to propose activity packages, cultural events, workshops, parks, and recreational routes.

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors come mainly from Italian-speaking Switzerland, but participants also include visitors from other Swiss regions, attracted by Italian and foreign proposals dedicated to leisure.

For your destination, this means speaking to a homogeneous audience, with good spending capacity, interested in quality recreational experiences, hobbies, relaxation, and outdoor or indoor activities for adults and small groups.

Who exhibits in the Holidays & Leisure area

  • Cultural centers, museums, workshops, ateliers and galleries, recreational spaces
  • Destinations with leisure and entertainment proposals not related to extreme fun, intense sports, or experiences for children/families
  • Tour operators and DMCs that organize recreational activity packages, courses, events, or thematic routes for adults and small groups
  • Tourism boards and consortiums that promote leisure initiatives, hobbies, and cultural or creative experiences

How to best present your destination for Leisure

Highlight what makes your proposal unique: leisure moments, creative experiences, hobbies, culture, and entertainment for adults and small groups. Offer not just a holiday, but opportunities for personal enrichment, relaxation, and discovery, creating unique memories through pleasant and engaging activities.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential guests interested in holidays oriented towards leisure and hobbies.
  • Opportunity to present your offer live: cultural activities, creative workshops, leisure experiences, or recreational routes.
  • Collection of contacts, quote requests, and bookings.
  • Greater awareness of your facility or offer in the Swiss market.
  • Promotion of seasonal packages, events, courses, or thematic routes.
  • Direct distribution of catalogs and informational material to the public.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: