Lake Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Fair is the spring consumer fair dedicated exclusively to Swiss travelers who are choosing where to go on vacation. If you represent lake destinations such as hotels, resorts, apartments, campsites or agritourism facilities, here you will find an audience truly interested in this type of experience.

A fair with approximately 15,000 Swiss visitors, families, couples, and nature lovers — who consider the lake a perfect destination for weekends, relaxing stays and outdoor activities.

Lake Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Fair is the spring consumer fair dedicated exclusively to Swiss travelers who are choosing where to go on vacation. If you represent lake destinations such as hotels, resorts, apartments, campsites or agritourism facilities, here you will find an audience truly interested in this type of experience.

A fair with approximately 15,000 Swiss visitors, families, couples, and nature lovers — who consider the lake a perfect destination for weekends, relaxing stays and outdoor activities.

Why the iViaggiatori Fair is ideal for lake holidays

Guaranteed visibility

The audience arrives at the fair with the intention of planning concrete vacations: lake destinations are among the most requested by the Swiss market, which seeks beauty, tranquility and quality services.

Customers ready to decide

The Swiss audience that visits iViaggiatori comes to choose their next vacation. Those who arrive at the fair do so to plan real trips: romantic weekends, family holidays, outdoor sports, relaxation, wellness and nature.

Perfect timing

The fair takes place close to Easter and spring holidays, before the beautiful season: perfect for proposing lakeside events, outdoor activities, wellness offerings and many other popular activities.

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors come mainly from Italian-speaking Switzerland, but participants also include visitors from other Swiss regions, often devoted to lake destinations for proximity, relaxation, nature and local gastronomy.

For your destination, this means speaking to a homogeneous audience, with good spending capacity, that prefers quality, hospitality, sustainability, peaceful spaces and quality services.

Who exhibits in the Lake Holidays area

  • Lake destinations, tourism boards and territorial consortiums
  • Hotels, resorts, residences, B&Bs and lakeside campsites
  • Wellness facilities, equipped beaches and nautical services
  • Outdoor activities: bicycles, trekking, kayak, SUP and nature trails
  • Tour operators and DMCs specialized in lake stays

How to best present your lake destination

Highlight what makes you special: panoramic lakefronts, equipped beaches, charming villages, outdoor activities, cycling routes, freshwater sports, wellness, nature, local food and wine, lakefront events and your distinctive hospitality.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential guests interested in lake stays.
  • Clear presentation of your services: facilities, family services, outdoor activities, events, wellness packages, cultural itineraries.
  • Collection of contacts, quote requests, and bookings.
  • Greater awareness of your destination in the Swiss market.
  • Promotion of family packages, long stays, early booking and weekend offers.
  • Direct distribution of catalogs and informational materials to the public.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: