Mountain Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent mountain destinations, ski resorts, mountain huts, hotels, wellness facilities, natural parks, or specialized operators, here you will find a genuinely interested audience.

An exhibition with about 15,000 Swiss visitors, families, couples, trekkers, sports enthusiasts, and nature lovers — they are looking for quality destinations that are easy to reach and rich in leisure experiences.

Mountain Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent mountain destinations, ski resorts, mountain huts, hotels, wellness facilities, natural parks, or specialized operators, here you will find a genuinely interested audience.

An exhibition with about 15,000 Swiss visitors, families, couples, trekkers, sports enthusiasts, and nature lovers — they are looking for quality destinations that are easy to reach and rich in leisure experiences.

Why the iViaggiatori Exhibition is ideal for mountain holidays

Guaranteed visibility

The audience comes to the fair with the intention of planning concrete holidays: active weekends, ski weeks, excursions, nature trails, and outdoor sports.

Customers ready to decide

The Swiss audience visiting iViaggiatori comes to choose their next vacation. Those who come to the fair do so to plan real trips: mountain destinations are increasingly appreciated for wellness, authenticity, sustainability, and activities for all ages.

Perfect timing

The exhibition takes place close to Easter and spring holidays: the perfect time to present trekking, nature, and wellness proposals, as well as early booking offers for the following winter

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors mainly come from Italian-speaking Switzerland, but visitors from other Swiss regions also participate, attracted by nearby mountain destinations that are safe, authentic, and rich in outdoor activities.

For your destination, this means speaking to a homogeneous audience with good spending capacity, who prioritize quality, sustainability, well-maintained facilities, and services suitable for families and outdoor enthusiasts.

Who exhibits in the Mountain Holidays area

  • Mountain destinations, ski resorts, mountain huts, and high-altitude resorts
  • Hotels, B&Bs, chalets, residences, and wellness facilities
  • Natural parks, mountain guides, ski schools, and outdoor operators
  • Tour operators and DMCs specializing in active high-altitude holidays
  • Territories and consortia promoting trekking, cycling, alpine culture, and local products

How to best present your mountain destination

Highlight what makes you unique: panoramic trails, ski resorts, welcoming mountain huts, alpine wellness, local products, family activities, outdoor experiences, seasonal events, and everything that tells your mountain identity.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential guests interested in high-altitude holidays.
  • Clear presentation of your services: outdoor activities, family services, wellness packages, events, nature trails.
  • Collection of contacts, quote requests, and bookings.
  • Greater awareness of your destination in the Swiss market.
  • Promotion of family packages, long stays, early booking and weekend offers.
  • Direct distribution of catalogs and informational materials to the public.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: