Outdoor & Sport Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing their holiday destinations. If you represent a natural park, sports resort, trekking tour operator, cycling, water sports, or outdoor activities, here you’ll find a real and motivated audience, ready to discover authentic experiences and dynamic itineraries.

With approximately 15,000 Swiss visitors, including families, couples, and groups of friends passionate about sports and nature — the exhibition is the reference point for those planning outdoor holidays, adventurous weekends, and dynamic stays.

Outdoor & Sport Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing their holiday destinations. If you represent a natural park, sports resort, trekking tour operator, cycling, water sports, or outdoor activities, here you’ll find a real and motivated audience, ready to discover authentic experiences and dynamic itineraries.

With approximately 15,000 Swiss visitors, including families, couples, and groups of friends passionate about sports and nature — the exhibition is the reference point for those planning outdoor holidays, adventurous weekends, and dynamic stays.

Why iViaggiatori Exhibition is ideal for Outdoor & Sport offerings

Guaranteed visibility

Visitors come to the fair with the intention of planning concrete holidays: thousands interested in active holidays including trekking, mountain biking, hiking, water sports, or outdoor activities.

Customers ready to decide

The Swiss audience visiting iViaggiatori comes to choose their next holiday. Those who attend the fair do so to plan their stays: sports weekends, adventurous holidays, or their next outdoor experience.

Perfect timing

The exhibition takes place close to Easter and spring holidays: the ideal period to propose trekking packages, bicycle tours, summer sports, or outdoor activities.

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors mainly come from Italian Switzerland, but visitors from other Swiss regions also participate, attracted by Italian and foreign active and outdoor holiday proposals.

For your destination, this means speaking to a homogeneous audience with good spending capacity, interested in authentic experiences, sports activities, dynamic stays, and organized nature itineraries.

Who exhibits in the Outdoor & Sport Holidays area

  • Resorts, hotels, agritourism facilities, and accommodations immersed in nature with integrated sports activities
  • Tour operators, DMCs, guides, and organizers of trekking, cycling, mountain biking, water sports, excursions, adventure parks, or outdoor activities
  • Natural parks, territorial consortiums, and organizations promoting active holidays
  • Sports centers, sailing schools, horseback riding, skiing, rafting, or other disciplines
  • Destinations and packages specialized in sports tourism, adventure, and outdoor experiences

How to best present your Outdoor & Sport destination

Highlight what makes your proposal unique: the freedom to move in nature, adventure, discovering the territory through sports activities. Offer not just a holiday, but an active and memorable experience, where contact with nature and sport become the protagonists.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential guests interested in active holidays and outdoor sports.
  • Opportunity to present your offer live: trekking itineraries, sports packages, adventure weekends, courses, and guided activities.
  • Collection of contacts, quote requests, and bookings.
  • Greater awareness of your accommodation or offer in the Swiss market.
  • Promotion of seasonal packages, sports packages, early booking offers, customized itineraries.
  • Direct distribution of catalogs and informational materials to the public.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: