Pet Friendly Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Fair is the spring consumer fair exclusively dedicated to Swiss travelers who are deciding where to go on vacation. If you represent facilities that welcome dogs and cats, areas sensitive to pet-friendly tourism, dedicated services, or operators who create “paw-friendly” experiences, here you will find a truly interested audience.

A fair with about 15,000 Swiss visitors, families, couples, dedicated owners, and slow travel enthusiasts — they seek quality solutions for vacations where their animals are considered true guests and not just “add-ons.”

Pet Friendly Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Fair is the spring consumer fair exclusively dedicated to Swiss travelers who are deciding where to go on vacation. If you represent facilities that welcome dogs and cats, areas sensitive to pet-friendly tourism, dedicated services, or operators who create “paw-friendly” experiences, here you will find a truly interested audience.

A fair with about 15,000 Swiss visitors, families, couples, dedicated owners, and slow travel enthusiasts — they seek quality solutions for vacations where their animals are considered true guests and not just “add-ons.”

Why the iViaggiatori Fair is ideal for Pet Friendly holidays

Guaranteed visibility

Thousands of visitors expressly request facilities and destinations that welcome animals with care and consideration.

Customers ready to decide

Visitors arrive with the intention of planning real experiences: weekends, trekking, seaside-mountain stays, dog-friendly villages, farm stays with safe spaces.

Perfect timing

The fair takes place just before Easter, the spring holidays, and the summer vacations. It is the period when the demand for active and outdoor holidays with furry companions increases.

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors mainly come from Italian-speaking Switzerland, but travelers from other Swiss regions also participate, increasingly interested in travel solutions that harmoniously integrate the presence of their animals.

For your destination, this means presenting yourself to a homogeneous audience with excellent purchasing power, who prioritize quality, clear services, green spaces, sustainability, and facilities capable of accommodating the entire family — human and otherwise.

Who exhibits in the Pet Friendly Holidays area

  • Hotels, campsites, B&Bs, and apartments with services dedicated to animals
  • Farm stays and facilities with green areas, dog parks, nature trails
  • Destinations with trails, beaches, or areas equipped for dogs
  • Tour operators and incoming operators offering Pet Friendly packages
  • Brands and services related to traveling with animals (transport, accessories, outdoor activities)

How to best present your Pet Friendly destination

Highlight what sets you apart: equipped rooms, welcome kits, safe outdoor areas, dog-friendly beaches or trails, shaded spaces, easy access, and every attention that makes everyone feel truly welcome.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential guests looking for vacations with animals.
  • Clear presentation of your services: equipped rooms, welcome kits, dedicated areas, rules, trails, activities.
  • Collection of contacts, quote requests, and bookings.
  • Greater awareness of your destination in the Swiss market.
  • Promotion of your destination as a welcoming, safe, and animal-friendly place.
  • Opportunity to distribute informational material, brochures, weekend packages, and early booking offers.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: