Spa & Wellness Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent a spa, a wellness center, a thermal resort, a hotel with wellness facilities, or an organization promoting thermal tourism and relaxation, here you will find a real and motivated audience, ready to discover rejuvenating experiences, wellness packages, and quality stays.

With approximately 15,000 Swiss visitors, including families, couples, adults seeking a break and wellness, and travelers mindful of their lifestyle — the exhibition is the reference point for those wanting to plan rejuvenating holidays or weekends.

Spa & Wellness Holidays

Exhibit at the iViaggiatori Fair

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

The iViaggiatori – Holiday Exhibition is the spring consumer fair exclusively dedicated to Swiss travelers who are choosing where to go on vacation. If you represent a spa, a wellness center, a thermal resort, a hotel with wellness facilities, or an organization promoting thermal tourism and relaxation, here you will find a real and motivated audience, ready to discover rejuvenating experiences, wellness packages, and quality stays.

With approximately 15,000 Swiss visitors, including families, couples, adults seeking a break and wellness, and travelers mindful of their lifestyle — the exhibition is the reference point for those wanting to plan rejuvenating holidays or weekends.

Why the iViaggiatori Exhibition is ideal for Spa & Wellness offerings

Guaranteed visibility

The audience arrives at the fair with the intention of planning concrete holidays: thousands of people already sensitized to the theme of wellness, inclined to choose quality facilities, comprehensive services, and well-curated experiences.

Customers ready to decide

The Swiss audience visiting iViaggiatori comes to choose their next vacation. Those who come to the fair do so to plan stays: relaxing weekends, escapes from stress, thermal stays, or retreats.

Perfect timing

The exhibition takes place close to Easter and spring holidays: the right opportunity to offer wellness packages, spa subscriptions, and early booking offers.

A fair dedicated to the Swiss public

iViaggiatori is a consumer fair designed for the Swiss tourism market. Visitors mainly come from Italian-speaking Switzerland, but there are also visitors from other Swiss regions, attracted by Italian and foreign wellness offerings.

For your destination, this means speaking to a homogeneous audience with good spending capacity, who prefer quality solutions, premium services, sustainable proposals, and a clear idea of a vacation oriented towards relaxation and wellness.

Who exhibits in the Spa & Wellness Holidays area

  • Resorts, wellness centers, spas & thermal baths, hotels with wellness services
  • Thermal and massage centers, establishments with thermal pools, relaxation paths
  • Wellness destination networks and consortia, wellness itineraries, yoga/meditation retreats, detox stays or wellness weekends
  • Tour operators, DMCs, and incoming operators specializing in wellness holidays, thermal tourism, health retreats
  • Tourism boards and destinations promoting wellness, slow tourism, rejuvenating stays, and relaxation offers

How to best present your Spa & Wellness destination

Highlight what makes your offer unique: the well-being of body and mind, contact with nature, relaxation, balance, self-care. Offer not just a holiday, but a rejuvenating experience, a refuge from daily stress — an invitation to take care of oneself.

Become an Exhibitor

What you gain from your presence at the fair

  • Direct contact with thousands of potential guests interested in relaxation and wellness holidays.
  • Clear presentation of your services: spa packages, wellness paths, detox stays, relaxation weekends, special treatments, holistic activities
  • Collection of contacts, quote requests, and bookings.
  • Greater visibility of your facility or wellness offer in the Swiss market.
  • Promotion of special packages: spa weekends, long-stay wellness, early booking offers, detox or relaxation packages.
  • Direct distribution of catalogs and informational materials to the public.

Participate in iViaggiatori 2026

Lugano, Exhibition Center – March 19 • 20 • 21 • 22, 2026

Explore the useful details to best organize your participation: