Join Exhibit at the Swiss International Holiday Exhibition – Spring Edition 2026

Get noticed by thousands of people
ready to choose their next vacation

  • March 19-22, 2026

  • Lugano Exhibition Center

  • 15,000+ expected visitors

Join at the Swiss International
Holiday Exhibition – Spring Edition 2026

Get noticed by thousands of people
ready to choose their next vacation

  • March 19-22, 2026

  • Lugano Exhibition Center

  • 15,000+ expected visitors

What is the Holiday Fair?

iViaggiatori represents the spring edition, dedicated to the general public, of the Swiss International Holiday Exhibition, which for 25 years has been the most important consumer tourism fair in Italian-speaking Switzerland.

For four days, the event brings the world of travel to Lugano in all its nuances: destinations, wellness, experiences, culture, food & wine, outdoor activities, and proposals for every travel style that fuel and inspire the desire to explore.

Why is iViaggiatori your unmissable opportunity?

Guaranteed visibility

Thousands of real and motivated visitors

Customers ready to decide

The audience comes to choose their next vacation

Perfect timing

Just before Easter, spring holidays, and summer vacations

The audience you will meet

  • 15,000+ visitors: families, couples, young people, seniors with high purchasing power, travel enthusiasts, wellness seekers, and lovers of food and cultural tourism

  • The Swiss are the most vacationing travelers in Europe. And it is at the end of March that they decide where to go. Get chosen!

Join us!

Connect with over 15,000 loyal visitors!

Exhibition spaces available

Standard stand

Premium stand

Customized

Standard stand

Pre-fitted and turnkey

Premium stand

Customization and extra services

Customized

Your image, tailor-made

Why the timing is perfect

  • Just before the Swiss spring holidays: Easter, Ascension, Pentecost.

  • The audience is in “vacation planning” mode

  • Swiss holidays are from June to mid-August: March is decision time

  • Concurrent with: Tisana (25+ years, body/mind/spirit wellness) and Espoticino (home, green, solutions for modern living)

Why the timing is perfect

  • Just before the Swiss spring holidays: Easter, Ascension, Pentecost.

  • The audience is in “vacation planning” mode

  • Swiss holidays are from June to mid-August: March is decision time

  • Concurrent with: Tisana (25+ years, body/mind/spirit wellness) and Espoticino (home, green, solutions for modern living)

Thematic focuses

A unique opportunity to present your proposals to a targeted, passionate audience ready to embark

Wellness Special

Wellness tourism will play a central role, with a space dedicated to destinations promoting relaxation, balance, and self-care. From resorts immersed in nature to spa centers, from yoga retreats to holistic experiences, for travelers more attentive to their lifestyle.

Wellness Special

Wellness will play a central role, with a space dedicated to destinations promoting relaxation, balance, and self-care. Resorts immersed in nature, spa centers, yoga retreats, holistic experiences, and more

Leisure

Spiritual

Spa & Wellness

Mountain

Cultural

Eco-sustainable

For families

Lakes

Outdoor & Sport

Sea

Camping

Food and Wine

Pet Friendly

Italy

Thematic focuses

A unique opportunity to present your proposals to a targeted, passionate audience ready to embark

Wellness Special

Wellness tourism will play a central role, with a space dedicated to destinations promoting relaxation, balance, and self-care. From resorts immersed in nature to spa centers, from yoga retreats to holistic experiences, for travelers more attentive to their lifestyle.

Leisure

Spiritual

Spa & Wellness

Mountain

Cultural

Eco-sustainable

For families

Lakes

Outdoor & Sport

Sea

Camping

Food and Wine

Pet Friendly

Italy

One event, three souls, one great experience

EspoTicino takes you to the heart of three extraordinary worlds: pop energy for home and leisure, the magic of wellness with Tisana, and the inspiration of travel with iViaggiatori. Experience it all, in one event!

A reference point for over 25 years for the well-being of body, mind, and spirit

The beating heart of the event, where you can find ideas, inspirations, and innovative solutions for home, leisure, wellness, and green living

The fair area dedicated to those who love
traveling and discovering new destinations

One event, three souls, one great experience

EspoTicino takes you to the heart of three extraordinary worlds: pop energy for home and leisure, the magic of wellness with Tisana, and the inspiration of travel with iViaggiatori. Experience it all, in one event!

A reference point for 25 years for the well-being of body, mind, and spirit

The beating heart of the event, where you can find ideas, inspirations, and innovative solutions for home, leisure, wellness, and green living

The fair area dedicated to those who love traveling and discovering new destinations

One event, three souls, one great experience

EspoTicino takes you to the heart of three extraordinary worlds: pop energy for home and leisure, the magic of wellness with Tisana, and the inspiration of travel with iViaggiatori. Experience it all, in one event!

The beating heart of the event, where you can find ideas, inspirations, and innovative solutions for home, leisure, wellness, and green living

A reference point for 25 years for the well-being of body, mind, and spirit

The fair area dedicated to those who love traveling and discovering new destinations

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iViaggiatori

Event Venue
Lugano Exhibition Center,
Via Campo Marzio – 6900 Lugano

Operational Headquarters
Via Purasca, 28
6988 Ponte Tresa

Contacts
Phone
+41 (0) 91 611 80 70

Email
info@iviaggiatori.org

Partners